Category Archives: Advertising

Great advertising starts with a big idea

An advertising strategy must start off with a great idea. This idea must ensure that consumers engage with the brand in today’s cluttered media environment. This idea will help inform media selection. Many channels are open to brands, but the idea will dictate the best place for it to be brought to life. It can […]

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Advertising and Society

Advertising and society; have we really changed that much? If you did Latin at school, you’ll recognise that the word “advertising” has its roots in “ad vertere”, meaning to turn towards, and since that other great ancient civilisation, the Egyptians, wrote sales slogans on papyrus, our lives have been governed by what we can be […]

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