What is Email Marketing?

What is email marketing?A way to enliven your business and reach whole new demographics in a way that is both environmentally friendly and cost-effective, email marketing is the perfect way to reach out to your existing customers as well as draw in new ones. It helps you stay connected with the people that really matter, building loyalty among your customer base, brand recognition and trust in your products. By utilising email marketing you can introduce your wares to new markets with ease and speed, all without worrying about the dizzying costs associated with more traditional advertising avenues like radio and television.

In simple terms, email marketing is a effective form of direct marketing that employs electronic mail as a way of disseminating key information to your audience. As well as cutting down on costs, it has many distinct advantages over other forms of advertising. Statistics show that over 50 per cent of all internet users check their email everyday, meaning you can reach out to millions of potential clients. You can also calculate the return on your investment by tracking how customers interact with your emails, helping you to see what and what isn’t effective before using that information to fine tune your marketing efforts, creating campaigns that will stand out from the crowd.

Want to cater to a particular demographic? Thanks to the various email marketing software solution we provide, now you can. Segregate your customers based on their likes and dislikes, their purchasing habits, how long they have been account holders, and then tailor personalised email marketing campaigns that appeal directly to their interests. Moves likes this will bolster customer loyalty and help drive up sales.

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