How Mobile has Changed Google Searches

Mobile devices, smartphones and tablets have taken over as the most popular form of internet access with startling speed. In just a few years, phones have gone from fringe players to the dominant force and that has had a significant effect on the way Google works.

Google has taken a hard line against sites that aren’t mobile friendly in an event that has been dramatically entitled ‘Mobilegeddon’. Simply put, sites that are not optimised or responsive, are already dropping down the search engine’s ranks.

Adults now spend more time on mobile devices than desktop computers, according to a number of studies. Even Google itself states that 50% of searches now come from mobiles. That number is set to grow in the years ahead, as smartphones become more advanced and less people rely on laptops and desktop computers. Therefore, Google is inevitably treating mobile devices as the most important point of access.

As well as the changes in Google’s algorithms, there is also a significant change in the way we search. Voice commands mean long-tail keywords, particularly questions, are becoming increasingly important.

Mobile access has changed the face of the World Wide Web and Google, arguably the hub of the internet marketing, has inevitably reacted to welcome this next phase. It’s essential to think mobile-first with any website in the modern age. If you don’t, you will pay the price.

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