New Year, New Business in 2014?
Throughout 2013, over half a million new startup businesses were formed in the UK, with a very similar figure the year before. With it now being easier than ever to build your business and work from home and online, it’s a trend which seemingly more and more people are following. If you’re someone thinking about joining the 7 million people in the UK currently employed by these start up businesses, by starting your own company in 2014, then these are a few things you ought to remember.
1. Get online, and build a presence!
Regardless of the type of business you’re thinking of starting in 2014, no matter its niche or how large or how small it will be, you need to have a website. Thanks to mobile technology, people are reviewing businesses they’d have traditionally just stumbled across in the past, so even if you think your business is the kind that relies purely on footfall traffic, you too still need a website (preferably one which is mobile device-friendly).
If you’re feeling creative, it has been made relatively easy now to get a domain name and build a website for yourself, but you could also hire an internet marketing company to do the job for you.
2. Create a buzz
It’s vital you make the most of the Social Media frenzy we’ve been seeing over the past few years, because it’s something which we’re undoubtedly going to continue to see in the foreseeable future. Use the popularity of platforms such as Facebook and Twitter to showcase your business in a way which is not only self-promotional but also helpful, interesting or entertaining.
Contribute to discussions online, ‘like’ other people’s relevant content and interact with your competition, these are all ways you can help to create interest in your business on Social Media.
Ask for customers to tell their friends and be sure to remember that if you don’t shout about your business, who will?
3. Image is everything
It’s not just important to simply have a website design, but also to have a professional and attractive one which is easy to use. This is where the professionals of an online marketing company really earn their money, as their expertise and design skills ensure your website is set up perfectly to encourage user click-through rates and sale conversions.
Image doesn’t just mean your website though, it’s also your Social Media sites, your business name, business cards and logo. All of these things need to be positively perceived by the public and it’s important to get it right.
If you’re thinking about starting a new business in 2014 and would like to talk to someone about the possibility of getting your business online, please get in touch today.