SEO – It won’t do itself!
You might be forgiven for thinking that once your website had been designed and and search engine optimised, the hard work was over. In fact, it has only just begun!
To give your website the best chance of achieving a high ranking in search listings, there are certain steps you can take.
1. Keep it updated
One thing that search engines love is fresh, up to date content. Whether you just update the introduction on your home page or add new pictures to a gallery page, every little helps. It doesn’t even need to be updated that often; every couple of months is more than enough to make a positive impact.
2. Don’t overload your website
We all get annoyed visiting a website where the pages take an age to load. Overloading on large images, flash graphics and music players can really slow your website down. People will click away from your site and search engines will rank you down because of this.
3. Have other people link to your website
Not easy to achieve, but if done right, it could have a great impact on your website’s performance. Try promoting your work on social media, but don’t post too much. This might put people off visiting your website altogether!